MARKET ANALYSIS AND SEGMENTATION STUDY

A leading entertainment company was facing a decline in ticket sales for its live events. The company had a diverse range of offerings but was struggling to attract the desired audience.

 

To address this issue, the StratACUMEN team conducted a thorough analysis of the company's marketing efforts and made recommendations for improvement. The team identified the need for a more targeted approach to marketing and made recommendations for automation, email marketing, and segmentation.

 

After implementing these recommendations, the company saw a significant improvement in results with increased ticket sales and revenue. The targeted approach to marketing helped to attract the desired audience and create a personalized experience that resonated with them. The project also allowed the team to focus on other aspects of marketing, such as developing new campaigns and optimizing existing ones.

 

Overall, the implementation of these recommendations helped the company overcome their marketing challenges and achieve their desired results.